Paper, Axure and HTML prototypes, collaborative approach, leading teams or hands-on.

My Macmillan

Hands-on interaction design of personalisation project launched as MVP with new templates, dashboard framework and saved pages. Leading a team of three UX designers on the full product showing tailored local content and browsing based recommendations, redesigned registration journeys.  

Involving the entire Agile team in research and ideation. Validating features and iterations through numerous test sessions and paying close attention to analytics.