Workshops AND requirements gathering
Stakeholder workshops help define user goals across a variety of user types, collate insights, enable a better understanding of KPIs and prioritisation of features.
It's very important to get the right balance between conversations and written documentation, having that extra clarity in how the product will behave saves time in testing and reduces bugs.
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Setting up correct metrics helps the validation of the product or service. Relevant user actions need to be logged and linked to the best predictors of the associated goal.
Surveys measure user satisfaction and perceived ease of use. Analytics show the level of engagement and the rate of retention.
Measuring adoption by looking at the data for new customers, new users of a product or new users of a particular feature. The number of error rates, efficiency and effectiveness define the task success.