Setting the objectives of the usability test, creating tasks and test documents.
Recruiting from a variety of sources, using social media channels, launching volunteering opportunities, third party agencies and guerrilla testing on location.
Enabling and performing testing at various stages of the product lifecycle, from baseline research and iteration testing, to uat, accessibility and a/b testing.
Reporting usability test findings as presentations, demos and video edits.
Representing the different user types and their behavioural patterns, their goals and key insights.
Detailing the audience segmentation by engagement levels and demographics.
I recommend going beyond personas, meeting up real customers in person, creating case studies and conducting interviews, even documentary filmmaking and photography in order to help the wider team understand and empathise with the product or service user and then establish key use cases and scenarios.
Visualising wider customer journeys and detailed, individual user journeys. Frame consumers’ motivations and needs at different touch points in relationship with key internal systems and processes.
Prioritising features and scenarios. Visualising the product strategy and milestones.
Spreadsheets, diagrams or sticky notes