The Business Need

An American brand launching their London shop. Their immediate needs were to drive sales and raise awareness of the brand.


The design solution

Adopting a fresh look was paramount for the UK market. Sales and promotions were accompanied by new content inspiring a healthy lifestyle. Designed a new 'Yowzine' section, with recipes, workout programmes and other articles cross linking to the relevant products.



  • Concept Design, sketches
  • Content creation
  • UI Design
  • Responsive templates
  • Design patterns guides
  • Photography Art Direction